APA (7th ed.) Citation

Kotler, P., & Andreasen, A. R. (1996). Strategic marketing for nonprofit organizations (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Upper Saddle River, N.J: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip, and Alan R. Andreasen. Strategic Marketing for Nonprofit Organizations. 5th ed. Prentice Hall, 1996.