APA (7th ed.) Citation

Konopa, L. J. (1966). New products: Assessing commercial potential. American Management Association.

Chicago Style (17th ed.) Citation

Konopa, Laonard J. New Products: Assessing Commercial Potential. New York: American Management Association, 1966.

MLA (9th ed.) Citation

Konopa, Laonard J. New Products: Assessing Commercial Potential. American Management Association, 1966.