APA (7th ed.) Citation

Hanan, M. The market orientation of R & D ; a recommendation for minimizing new product risk. American Management Association.

Chicago Style (17th ed.) Citation

Hanan, Mack. The Market Orientation of R & D ; a Recommendation for Minimizing New Product Risk. New York: American Management Association.

MLA (9th ed.) Citation

Hanan, Mack. The Market Orientation of R & D ; a Recommendation for Minimizing New Product Risk. American Management Association.