APA (7th ed.) Citation

Rapp, S., & Collins, T. (1992). The great marketing turnaround: The age of the individual, and how to profit from it. Plume.

Chicago Style (17th ed.) Citation

Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. New York: Plume, 1992.

MLA (9th ed.) Citation

Rapp, Stan, and Tom Collins. The Great Marketing Turnaround: The Age of the Individual, and How to Profit from It. Plume, 1992.