APA (7th ed.) Citation

Rothkopf, E. Z., & Johnson, P. E. (1971). Verbal learning research and the technology of written instruction. Teachers College Press.

Chicago Style (17th ed.) Citation

Rothkopf, Ernst Z., and Paul E. Johnson. Verbal Learning Research and the Technology of Written Instruction. Columbia University: Teachers College Press, 1971.

MLA (9th ed.) Citation

Rothkopf, Ernst Z., and Paul E. Johnson. Verbal Learning Research and the Technology of Written Instruction. Teachers College Press, 1971.