McMahan, H. W. (1957). The television commercial; how to creat e and produce effective TV advertising. Hastings House.
芝加哥风格引文McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. New York: Hastings House, 1957.
MLA引文McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. Hastings House, 1957.
警告：这些引文格式不一定是100％准确.