McMahan, H. W. (1957). The television commercial; how to creat e and produce effective TV advertising. Hastings House.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMcMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. New York: Hastings House, 1957.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMcMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. Hastings House, 1957.
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