McMahan, H. W. (1957). The television commercial; how to creat e and produce effective TV advertising. Hastings House.
Chicago-Zitierstil (17. Ausg.)McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. New York: Hastings House, 1957.
MLA-Zitierstil (9. Ausg.)McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. Hastings House, 1957.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.