APA (7th ed.) Citation

McMahan, H. W. (1957). The television commercial; how to creat e and produce effective TV advertising. Hastings House.

Chicago Style (17th ed.) Citation

McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. New York: Hastings House, 1957.

MLA (9th ed.) Citation

McMahan, Harry Wayne. The Television Commercial; How to Creat E and Produce Effective TV Advertising. Hastings House, 1957.