Ratings analysis the theory and practice of audience research

Ratings analysis the theory and practice of audience research

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Xehetasun bibliografikoak
Egile nagusia: Webster, James G.
Beste egile batzuk: Phalen, Patricia F., Lichty, Lawrence Wilson
Formatua: Liburua
Hizkuntza:English
Argitaratua: Mahwah, N.J. Lawrence Erlbaum Associates 2006.
Edizioa:3rd ed.
Gaiak:
Television programs > Ratings > Methodology.
Television viewers.
Radio programs > Ratings > Methodology.
Radio audiences.