APA (7th ed.) Citation

Altstiel, T., & Grow, J. (2006). Advertising strategy: Creative tactics from the outside/in. Sage.

Chicago Style (17th ed.) Citation

Altstiel, Tom, and Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Thousand Oaks, Calif: Sage, 2006.

MLA (9th ed.) Citation

Altstiel, Tom, and Jean Grow. Advertising Strategy: Creative Tactics from the Outside/in. Sage, 2006.