APA (7th ed.) Citation

McDowell, W., & Batten, A. (2005). Branding TV: Principles and practice (2nd ed.). Elsevier.

Chicago Style (17th ed.) Citation

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practice. 2nd ed. Amsterdam: Elsevier, 2005.

MLA (9th ed.) Citation

McDowell, Walter, and Alan Batten. Branding TV: Principles and Practice. 2nd ed. Elsevier, 2005.

Warning: These citations may not always be 100% accurate.