APA (7th ed.) Citation

Marich, R. (2005). Marketing to moviegoers: A handbook of strategies used by major studios and independents. Elsevier.

Chicago Style (17th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. Amsterdam: Elsevier, 2005.

MLA (9th ed.) Citation

Marich, Robert. Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents. Elsevier, 2005.