APA (7th ed.) Citation

Jones, J. P. (2004). Fables, fashions, and facts about advertising: A study of 28 enduring myths. Sage.

Chicago Style (17th ed.) Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Thousand Oaks, Calif: Sage, 2004.

MLA (9th ed.) Citation

Jones, John Philip. Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths. Sage, 2004.