How to win campaigns 100 steps to success

Xehetasun bibliografikoak
Egile nagusia:	Rose, Chris 1956-
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	London Earthscan 2005.
Gaiak:	Social action. Communication in social action. Social marketing. Persuasion (Psychology) Publicity.