How to win campaigns 100 steps to success

Sonraí bibleagrafaíochta
Príomhchruthaitheoir:	Rose, Chris 1956-
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	London Earthscan 2005.
Ábhair:	Social action. Communication in social action. Social marketing. Persuasion (Psychology) Publicity.