Marketing communications contexts, strategies, and applications

Xehetasun bibliografikoak
Egile nagusia:	Fill, Chris
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Harlow, Eng. Financial Times Prentice Hall 2002.
Edizioa:	3rd ed.
Gaiak:	Communication in marketing. Marketing channels. Sales promotion.