Marketing communications contexts, strategies, and applications

Detaylı Bibliyografya
Yazar:	Fill, Chris
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	Harlow, Eng. Financial Times Prentice Hall 2002.
Edisyon:	3rd ed.
Konular:	Communication in marketing. Marketing channels. Sales promotion.