Marketing communications contexts, strategies, and applications

Marketing communications contexts, strategies, and applications

Bibliografische gegevens
Hoofdauteur: Fill, Chris
Formaat: Boek
Taal:English
Gepubliceerd in: Harlow, Eng. Financial Times Prentice Hall 2002.
Editie:3rd ed.
Onderwerpen:
Communication in marketing.
Marketing channels.
Sales promotion.