Marketing communications contexts, strategies, and applications

Manylion Llyfryddiaeth
Prif Awdur:	Fill, Chris
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Harlow, Eng. Financial Times Prentice Hall 2002.
Rhifyn:	3rd ed.
Pynciau:	Communication in marketing. Marketing channels. Sales promotion.