Fill, C. (2002). Marketing communications: Contexts, strategies, and applications (3rd ed.). Financial Times Prentice Hall.
Citace podle Chicago (17th ed.)Fill, Chris. Marketing Communications: Contexts, Strategies, and Applications. 3rd ed. Harlow, Eng: Financial Times Prentice Hall, 2002.
Citace podle MLA (9th ed.)Fill, Chris. Marketing Communications: Contexts, Strategies, and Applications. 3rd ed. Financial Times Prentice Hall, 2002.
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