Cita APA (7th ed.)

Fill, C. (2002). Marketing communications: Contexts, strategies, and applications (3rd ed.). Financial Times Prentice Hall.

Cita Chicago (17th ed.)

Fill, Chris. Marketing Communications: Contexts, Strategies, and Applications. 3rd ed. Harlow, Eng: Financial Times Prentice Hall, 2002.

Cita MLA (9th ed.)

Fill, Chris. Marketing Communications: Contexts, Strategies, and Applications. 3rd ed. Financial Times Prentice Hall, 2002.