Guerrilla P.R. wired waging a successful publicity campaign online, offline, and everywhere in between

Guerrilla P.R. wired waging a successful publicity campaign online, offline, and everywhere in between

Xehetasun bibliografikoak
Egile nagusia: Levine, Michael
Formatua: Liburua
Hizkuntza:English
Argitaratua: New York McGraw-Hill c2002.
Gaiak:
Industrial publicity.
Corporations > Public relations.
Internet.