Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Detalles Bibliográficos
Autor Principal: Parente, Donald
Formato: Libro
Idioma:English
Publicado: Fort Worth, [Tex.] Dryden Press 2000.
Edición:2nd ed.
Subjects:
Advertising campaigns.
Communication in marketing.