Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Dades bibliogràfiques
Autor principal: Parente, Donald
Format: Llibre
Idioma:English
Publicat: Fort Worth, [Tex.] Dryden Press 2000.
Edició:2nd ed.
Matèries:
Advertising campaigns.
Communication in marketing.