Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Xehetasun bibliografikoak
Egile nagusia: Parente, Donald
Formatua: Liburua
Hizkuntza:English
Argitaratua: Fort Worth, [Tex.] Dryden Press 2000.
Edizioa:2nd ed.
Gaiak:
Advertising campaigns.
Communication in marketing.