Advertising campaign strategy a guide to marketing communication plans

Advertising campaign strategy a guide to marketing communication plans

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Bibliographische Detailangaben
1. Verfasser: Parente, Donald
Format: Buch
Sprache:English
Veröffentlicht: Fort Worth, [Tex.] Dryden Press 2000.
Ausgabe:2nd ed.
Schlagworte:
Advertising campaigns.
Communication in marketing.