APA (7th ed.) Citation

Parente, D. (2000). Advertising campaign strategy: A guide to marketing communication plans (2nd ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. Fort Worth, [Tex.]: Dryden Press, 2000.

MLA (9th ed.) Citation

Parente, Donald. Advertising Campaign Strategy: A Guide to Marketing Communication Plans. 2nd ed. Dryden Press, 2000.