Resisting McDonaldization

ग्रंथसूची विवरण
अन्य लेखक:	Smart, Barry
स्वरूप:	पुस्तक
भाषा:	English
प्रकाशित:	London Sage 1999.
विषय:	McDonald Corporation. Consumer behavior. Franchises (Retail trade) Marketing. Consumption (Economics) Capitalism. Fast food restaurants. Industrial management.