APA (7 वां संस्करण) प्रशस्ति पत्र

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (1998). Advertising. South-Western College Pub.

शिकागो शैली (17वां संस्करण) प्रशस्ति पत्र

O'Guinn, Thomas C., Chris T. Allen, और Richard J. Semenik. Advertising. Cincinnati: South-Western College Pub, 1998.

एमएलए (9वां संस्करण) प्रशस्ति पत्र

O'Guinn, Thomas C., et al. Advertising. South-Western College Pub, 1998.