APA (7th ed.) Citation

O'Guinn, T. C., Allen, C. T., & Semenik, R. J. (1998). Advertising. South-Western College Pub.

Chicago Style (17th ed.) Citation

O'Guinn, Thomas C., Chris T. Allen, and Richard J. Semenik. Advertising. Cincinnati: South-Western College Pub, 1998.

MLA (9th ed.) Citation

O'Guinn, Thomas C., et al. Advertising. South-Western College Pub, 1998.