APA (7th ed.) Citation

Jones, J. P. (1998). How advertising works: The role of research. Sage.

Chicago Style (17th ed.) Citation

Jones, John Philip. How Advertising Works: The Role of Research. Thousand Oaks, Calif: Sage, 1998.

MLA (9th ed.) Citation

Jones, John Philip. How Advertising Works: The Role of Research. Sage, 1998.