APA (7th ed.) Citation

Berger, A. A. (1998). Media research techniques (2nd ed.). bSage Publications.

Chicago Style (17th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. 2nd ed. Thousand Oaks, Calif: bSage Publications, 1998.

MLA (9th ed.) Citation

Berger, Arthur Asa. Media Research Techniques. 2nd ed. bSage Publications, 1998.