APA-Zitierstil (7. Ausg.)

Severin, W. J., & Tankard, J. W. (1997). Communication theories: Origins, methods, and uses in the mass media (4th ed.). Longman.

Chicago-Zitierstil (17. Ausg.)

Severin, Werner J., und James W. Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. 4th ed. New York: Longman, 1997.

MLA-Zitierstil (9. Ausg.)

Severin, Werner J., und James W. Tankard. Communication Theories: Origins, Methods, and Uses in the Mass Media. 4th ed. Longman, 1997.