TY  - BOOK
T1  - Advertising research theory and practice
A1  - Davis, Joel 1950-
LA  - English
PP  - Upper Saddle River, NJ
PB  - Prentice Hall
YR  - 1997
UL  - https://tuklas.up.edu.ph/Record/UP-99796217606167408
OP  - 695
CN  - HF 5814 D38
SN  - 0132218135
KW  - Advertising : Research.
KW  - Advertising : Research : United States.
ER  -