APA (7th ed.) Citation

Davis, J. (1997). Advertising research: Theory and practice. Prentice Hall.

Chicago Style (17th ed.) Citation

Davis, Joel. Advertising Research: Theory and Practice. Upper Saddle River, NJ: Prentice Hall, 1997.

MLA (9th ed.) Citation

Davis, Joel. Advertising Research: Theory and Practice. Prentice Hall, 1997.