Cita APA (7th ed.)

Davis, J. (1997). Advertising research: Theory and practice. Prentice Hall.

Cita Chicago (17th ed.)

Davis, Joel. Advertising Research: Theory and Practice. Upper Saddle River, NJ: Prentice Hall, 1997.

Cita MLA (9th ed.)

Davis, Joel. Advertising Research: Theory and Practice. Prentice Hall, 1997.