Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Alle Versionen (2)
Bibliographische Detailangaben
1. Verfasser: Andreasen, Alan R. 1934-
Format: Buch
Sprache:English
Veröffentlicht: San Francisco Jossey-Bass c1995.
Schlagworte:
Behavior modification.
Social change.
Social marketing.
Social problems.