Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

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Podrobná bibliografie
Hlavní autor: Andreasen, Alan R. 1934-
Médium: Kniha
Jazyk:English
Vydáno: San Francisco Jossey-Bass c1995.
Témata:
Behavior modification.
Social change.
Social marketing.
Social problems.