Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Показать все версии (2)
Библиографические подробности
Главный автор: Andreasen, Alan R. 1934-
Формат: ‌
Язык:English
Опубликовано: San Francisco Jossey-Bass c1995.
Предметы:
Behavior modification.
Social change.
Social marketing.
Social problems.