Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

Veure totes les versions (2)
Dades bibliogràfiques
Autor principal: Andreasen, Alan R. 1934-
Format: Llibre
Idioma:English
Publicat: San Francisco Jossey-Bass c1995.
Matèries:
Behavior modification.
Social change.
Social marketing.
Social problems.