Marketing social change changing behavior to promote health, social development, and the environment

Marketing social change changing behavior to promote health, social development, and the environment

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Detalhes bibliográficos
Autor principal: Andreasen, Alan R. 1934-
Formato: Livro
Idioma:English
Publicado em: San Francisco Jossey-Bass c1995.
Assuntos:
Behavior modification.
Social change.
Social marketing.
Social problems.