APA (7th ed.) Citation

Sissors, J. Z., & Bumba, L. (1996). Advertising media planning (5th ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Sissors, Jack Zanville, and Lincoln Bumba. Advertising Media Planning. 5th ed. Lincolnwood, Ill: NTC Business Books, 1996.

MLA (9th ed.) Citation

Sissors, Jack Zanville, and Lincoln Bumba. Advertising Media Planning. 5th ed. NTC Business Books, 1996.