APA (7th ed.) Citation

McDonald, C. (1996). Advertising reach and frequency: Maximizing advertising results through effective frequency (Second Edition.). NTC Business Books.

Chicago Style (17th ed.) Citation

McDonald, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. Second Edition. Lincolnwood, Illinois: NTC Business Books, 1996.

MLA (9th ed.) Citation

McDonald, Colin. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency. Second Edition. NTC Business Books, 1996.