Media planning workbook with discussions and problems

Media planning workbook with discussions and problems

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Dades bibliogràfiques
Autor principal: Goodrich, William B.
Altres autors: Sissors, Jack Zanville 1919-
Format: Llibre
Idioma:English
Publicat: Lincolnwood, Ill. NTC Business Books c1996.
Edició:5th ed.
Matèries:
Advertising media planning.