APA (7th ed.) Citation

Goodrich, W. B., & Sissors, J. Z. (1996). Media planning workbook: With discussions and problems (5th ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Goodrich, William B., and Jack Zanville Sissors. Media Planning Workbook: With Discussions and Problems. 5th ed. Lincolnwood, Ill: NTC Business Books, 1996.

MLA (9th ed.) Citation

Goodrich, William B., and Jack Zanville Sissors. Media Planning Workbook: With Discussions and Problems. 5th ed. NTC Business Books, 1996.