APA (7th ed.) Citation

Picard, R. G. (1989). Media economics: Concepts and issues. Sage Publications.

Chicago Style (17th ed.) Citation

Picard, Robert G. Media Economics: Concepts and Issues. Newbury Park, Calif: Sage Publications, 1989.

MLA (9th ed.) Citation

Picard, Robert G. Media Economics: Concepts and Issues. Sage Publications, 1989.