APA (7th ed.) Citation

Backer, T. E., & Rogers, E. M. (1993). Organizational aspects of health communication campaigns: What worksn. Sage Publications.

Chicago Style (17th ed.) Citation

Backer, Thomas E., and Everett M. Rogers. Organizational Aspects of Health Communication Campaigns: What Worksn. Newbury Park, Calif: Sage Publications, 1993.

MLA (9th ed.) Citation

Backer, Thomas E., and Everett M. Rogers. Organizational Aspects of Health Communication Campaigns: What Worksn. Sage Publications, 1993.