APA (7th ed.) Citation

Jugenheimer, D. W. (1992). Advertising media: Strategy and tactics. Brown & Benchmark.

Chicago Style (17th ed.) Citation

Jugenheimer, Donald W. Advertising Media: Strategy and Tactics. Dubuque, Iowa: Brown & Benchmark, 1992.

MLA (9th ed.) Citation

Jugenheimer, Donald W. Advertising Media: Strategy and Tactics. Brown & Benchmark, 1992.

Warning: These citations may not always be 100% accurate.