Cita APA (7th ed.)

Weilbacher, W. M. (1993). Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. NTC Business Books.

Cita Chicago (17th ed.)

Weilbacher, William M. Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.

Cita MLA (9th ed.)

Weilbacher, William M. Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction. NTC Business Books, 1993.