Weilbacher, W. M. (1993). Brand marketing: Building winning brand strategies that deliver value and customer satisfaction. NTC Business Books.
Citação norma ChicagoWeilbacher, William M. Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction. Lincolnwood, Ill: NTC Business Books, 1993.
Citação norma MLAWeilbacher, William M. Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction. NTC Business Books, 1993.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.