TY - BOOK T1 - Understanding persuasion A1 - Ross, Raymond Samuel 1925- LA - English PP - Englewood Cliffs, N.J. PB - Prentice Hall YR - 1994 ED - 4th ed. UL - https://tuklas.up.edu.ph/Record/UP-99796217606133886 OP - 264 CN - PN 207 R67 1994 SN - 0135011310 KW - Persuasion (Rhetoric) KW - Persuasion (Psychology) ER -