APA (7th ed.) Citation

Carroll, R. L., & Davis, D. M. (1993). Electronic media programming: Strategies and decision making. McGraw-Hill.

Chicago Style (17th ed.) Citation

Carroll, Raymond L., and Donald M. Davis. Electronic Media Programming: Strategies and Decision Making. New York: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Carroll, Raymond L., and Donald M. Davis. Electronic Media Programming: Strategies and Decision Making. McGraw-Hill, 1993.